Awesome Sculptural Laurel Wreath Fred Perry Logo

The Wood Awards highlighted this amazing piece…

“Architect’s practice Buckley Gray Yeoman were asked by Fred Perry Ltd to design the reception space to their new headquarters opposite Covent Garden station in central London.

The feature piece is a stand-alone sculptural form of Fred Perry’s well loved, time honoured laurel wreath logo. It accommodates the reception desk, seating area and external signage. Built from 405 sheets of 18mm birch plywood, with a total length of 7.3m, it spans the length of the reception area and creates a connection between James Street (signage), the visitor (seating) and the office (reception desk).”

 

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